Rural Development Ministry enters MoU with Flipkart

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Flipkary will help the Rural Development ministry in making DAY-NRML more result-oriented.

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Rural Development Ministry enters MoU with Flipkart

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  • The story: India's Ministry of Rural Development of Government of India (MoRD) and Flipkart signed a Memorandum of Understanding (MoU) for the Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM).
  • What it does: The MoU will help in empowering local businesses and self-help groups (SHGs) by bringing them into the e-commerce fold. This partnership is in line with the DAY-NRLM’s objective of strengthening the capabilities of rural communities for self-employment and entrepreneurship, and provides further momentum to the Atma Nirbhar Bharat vision.
  • Flipkart Samarth Program: The MoU is a part of the Flipkart Samarth program.
  1. It was signed with the aim of providing skilled & underserved communities of weavers, craftsmen, and artisans with national market access using the Flipkart marketplace. It will also provide them with dedicated support for knowledge and training.
  2. Flipkart Samarth programme seeks to break entry barriers for local communities by providing time-bound incubation & support with onboarding, marketing, business insights, cataloguing, account management, and warehousing. It will increase avenues for business and trade inclusion as well as help in creating & sustaining better livelihood opportunities.
  • DAY-NRLM program: The NRLM is a poverty alleviation project, which is implemented by Ministry of Rural Development. This project focuses on promoting self-employment and organization of poor across rural India. It seeks to organize the poor into Self Help Groups (SHGs) and make them capable for self-employment. The Ministry of Rural Development had restructured the ‘Integrated Rural Development Programme (IRDP) in 1999 and launched Swarnajayanti Grameen Swarojgar Yojana (SGSY) in order to promote self-employment among rural poor. SGSY has now been remodelled to NRLM. NRLM was launched in 2011 with a budget outlay of $5.1 billion.
  • Samarth Program: Flipkart's Samarth program was launched in the year 2019 as a sustainable and inclusive platform for empowering underserved domestic communities & businesses by providing them opportunities and livelihoods. It is currently supporting the livelihoods of more than 950000 artisans, weavers and craftsmen in India.
  • EXAM QUESTIONS: (1) Comment on the utility of government departments signing MoUs with large corporate firms, in terms of ground delivery. (2) What are the potential job opportunities in the field of e-commerce for Indian MSMEs? Explain.
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                    PT's IAS Academy: Rural Development Ministry enters MoU with Flipkart
                    Rural Development Ministry enters MoU with Flipkart
                    Flipkary will help the Rural Development ministry in making DAY-NRML more result-oriented.
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