Malayalam producers not keen on film release on OTT platform

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  Malayalam producers not keen on film release on OTT platform

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1. According to a poll held by the Kerala Film Producers’ Association (KFPA), only three Malayalam film producers have expressed their wish to opt for a straight-to-OTT (over-the-top) release instead of waiting for cinemas to reopen amidst the current pandemic crisis. 
2. They figure among the 48 producers who responded to the poll. Nearly 20 movies were ready for release when the COVID-19 outbreak hit normal life two months ago and cinema halls were forced to down shutters. More than 30 movies were at various stages of post-production. 
3. The KFPA had sent letters to the producers of over 50 movies who were not able to release their works owing to the pandemic crisis asking them whether they would like to opt for digital release or wait till the cinemas reopen. 
4. Exhibitors had opposed the straight-to-OTT release stating that it would dent their prospects. 
5. The differences between the producers and exhibitors on the issue were resolved following a meeting convened by the Kerala Film Chamber of Commerce on May 27.
6. The war of words over the OTT release emerged after the makers of Sufiyum Sujathayum announced on May 15 that the film would skip its theatre release and go for a direct-to-digital premiere on Amazon Prime Video. It figured among seven Bollywood and regional movies acquired by the OTT platform in this COVID-19 situation.

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