CK Rajkumar passes away

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CK Rajkumar passes away

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Read more on - Polity | Economy | Schemes | S&T | Environment

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Highlights –  

1. CK Rajkumar, the Founder of Sujatha Bio Tech and the owner of brands like Nivaran 90 and Velvette shampoo, passed away on October 7.
2. He was 68.
3. Rajkumar was recently in the news after one of their experiments to find a cure for Covid-19 went wrong in their lab in Chennai.
4. He was a qualified doctor and widely known for his sachet concept, which gave an affordable option to middle income families.
5. CK Rajkumar was called the ‘sachet pioneer’.
6. Hailing from a rich trader family in the coastal town of Cuddalore in Tamil Nadu, Dr Rajkumar began experimenting with marketing shampoo and other products manufactured by his father since his college days and emerged successful.
7. From stuffing powder in a piece of paper in the name of Vel shampoo to packing the liquid in tiny polythene covers to their current form of fool-proof sachets, it was all Dr Rajkumar’s idea that earned him the sobriquet “sachet king.”
8. Dr Rajkumar manufactured and marketed Velvette shampoo, Nivaran 90 cough syrup, and memory-enhancer tablet Memory Plus, which were household names in the 1990s. 
9. The doctor-turned-entrepreneur spread his wings in countries like Singapore, Malaysia, and Sri Lanka too.
10. Dr Rajkumar pursued higher studies and became an ophthalmologist but his father’s sudden death in 1979 forced him to take over the family business which he transformed into an empire.
11. The company that he took over was doing business only in three to four districts in Tamil Nadu, but Dr Rajkumar wanted the Velvette brand to reach the nook and corner of India that he approached industrialist Adi Godrej for marketing his brand.
12. The partnership with Godrej was successful for Velvette which became a national brand in just about a year.

Read more on - Polity | Economy | Schemes | S&T | Environment

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