TV journalism at the crossroads

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TV journalism at the crossroads

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  • What Mumbai police say: They claim to have documentary evidence on how the Indian television rating system is totally broken, due to corrupt practices. That evidence is the released WhatsApp chats between a BARC ex-chief and India's leading TV anchor Arnab Goswami, where unfair practices loom large.  [BARC - Broadcast Audience Research Council; India's main TV ratings agency]
  • What's the problem: Some may argue that BARC being a private body may choose to do what it likes, but the BARC is a kind of joint venture between broadcasters and advertisers. 
    1. The IBF owns 60% of the BARC and 40% is owned by ISA and AAAI
    2. IBF is the Indian Broadcasters Federation (a body of broadcasters) and ISA and AAAI are advertising bodies
    3. BARC earns money from what fees these people pay for its services
  • Economic offence: So the BARC ex-chief helping only one channel is clearly an economic offence. For advertisers, it is a clear case of cheating. Why? Because they were misled into placing their commercials on a particular channel (Republic TV) based on fudged viewership data. Marketing decision have hence gone wrong, affecting sales eventually. 
  • But the real game is wider: Rigging of ratings is surely an economic offence that hurts advertisers and other channels, but the real impact is much deeper. How?
    1. The nature of content itself changes, based on what other channels start perceiving as what works and what does not
    2. Experts have analysed what was shown on Republic TV between 2017 to 2020. For every debate critical of BJP, Republic carried 16 that were pro-BJP and anti-opposition.
    3. The BARC weekly data would show that vieweres loved it (this was fudged data!)
    4. So all other news channels, who saw Republic TV soaring high, wrongly felt that everyone loves that content only
    5. Hence, all other channels tilted to the Right and started batting for the Modi govt.
    6. Entire content on Indian TV turned right!
  • Format of 'news': Earlier, Indian channels showed news, now the format is 'views'. What is happening across India or the world is largely suppressed, but high-decibel debates (all polarising) are on offer. All panel members keep shouting, hardly audible. A news circus is on display.
  • Investigative journalism: This is all but dead, and what passes as investigations is insider tips given by powerful people. The channels that carry it have a personal agenda to profit from it. So the balance of power inside newsrooms is shifted, with reporters now having zero power. Dramatic anchors now decide everything.
  • Exhaust and die: News stories that hook viewers into the salacious and angry stuff keep running for months, till they naturally die down. The leading example of this is the "coverage" of Sushant Singh Rajput murder case (2020).
  • TV journalism in death throes: So a mixture of right wing politics, loud anchors and rigging of TV ratings has killed the freedom of TV journalism. Since Republic TV was seen as the mega success (based on fudged ratings), everyone else wrongly assumed that was the right model! Even the few channels that did not fall prey have almost stopped news stories, and moved to views stories.
  • Democracy's death knell: The reason this trend has started killing democracy in India is that a large-scale manufacturing of consent has begun. Anyone who asks questions is instanty painted an anti-national, while those in power or with money are being glorified aggressively. A paranoid jingoism has taken hold.
  • What will change this: It is only when those who advertise on such channels and keep them alive realise what's happening to Indian democracy. That means having the courage to speak truth too power. That also means showing real news, on the ground, of the people, not of the rulers.
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                                                                                                                                                                                                                                                                                                                                                                                                Excellent study material for all civil services aspirants - begin learning - Kar ke dikhayenge!
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