Google's Play Store policy isn't simply about toll charges

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 Google's Play Store policy isn't simply about toll charges

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  • Indian startups up in arms: Many top names of Indian startups met recently to give a rallying warcry against the mighty Google! They want to fight the new rules for Google Play Store, as the '30% share on revenues' kicks in, due to mandatory routing of App revenues via Store only.
  • How do they earn: Most digital service providers in India earn their revenues through subscriptions, in-app purchases, sale of virtual items etc. Android developers use built-in browsers so no sharing is done. If 30% is taken away, it would be death for many. But what's the background to all this?
  • Steve Jobs says: In 2007, Jobs explained the difference between a mobile phone and the internet. He said that mobiles have to work always, and hence any software loaded on them must be checked thoroughly. So Apple made a tightly closed environment where hardware, software and Apps all are built or checked and approved by it, while it charged 30% of all sales.
  • Google is no Apple: Android came with no restrictions related to hardware, or side-loading of Apps or in-app purchases. Hence, Android phones spread very fast. Sadly, there's more of useless stuff now, than useful. Google knows it needs to be fixed, but a pre-approval system is not possible now.
  • Some steps: Google has ensured protection against malware, and fraud financial transactions through its Play Protect, and own payment services. Hence people trust it. Google is sure that people won't desert it, even with the 30% rule.
  • Freedom: Anyone can make an Android App Store and let anyone download Apps from there. Google doesn't stop you from doing so, something Apple doesn't permit. So developers who don't want to share revneues with Google can simply shift elsewhere, or make their own Store.
  • Decision postponed: Sensing trouble, Google postponed its 30% share decision to 2022. But the surprisingly sharp anger against it tells us that there is some other story brewing in the shadows.
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                                                                                                                                                                                                                          PT's IAS Academy: Google's Play Store policy isn't simply about toll charges
                                                                                                                                                                                                                          Google's Play Store policy isn't simply about toll charges
                                                                                                                                                                                                                          Excellent study material for all civil services aspirants - begin learning - Kar ke dikhayenge!
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